ARAFA AHMAD

Hi! I’m a Product and User Experience Designer with a background in tech startups and education. My expertise lies in deeply understanding user needs and transforming complex challenges into intuitive, human-centered design solutions that are both functional and meaningful.
Figma Wizard. Creative Thinker. Stargazer. Illustrator
My Work
UX/Product Design
PUTTING USERS AT THE HEART OF EVERY DESIGN

DonorSite

Responsive Website, UI/Product Design and Graphic Design

Donor Management website to facilitate campaign creation and donor tracking through a CRM platform.

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Lantern

Mobile App, UX/UI Design

Helping new muslims adjust to the challenges of learning Islam and tracking the five daily prayers to confidently practice the faith.

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Light Up Atx

Responsive Experience, UX/UI Design

Transforming Austin’s once thriving art community amid a rapidly growing tech hub.

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Connect

Mobile App, UX/UI Design

Enhancing the viewing experience for avid sci-fi watchers through community engagement.

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Graphic Design
CREATING VISUALS THAT CAPTURE ATTENTION AND TELL STORIES

DonorSite

Tools: Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
At DonorSite, I designed a cohesive visual identity—featuring a memorable logo, versatile branding patterns, and seamless integration into the product’s design system—that elevated the brand’s mission, enhanced usability, and delivered a consistent, intuitive, and visually compelling user experience across all touchpoints.

Baddies in Tech

Tools: Figma, Canva, Adobe Creative Cloud (Photoshop, Illustrator)
At Baddies in Tech, I crafted an engaging digital experience that celebrated community and empowerment. Through thoughtful UI design, a bold and inclusive visual language, and a clear information hierarchy, I helped amplify the organization’s mission while improving navigation, accessibility, and user engagement across the site.

Potomac Health Foundation

Tools: Figma, Canva, Adobe Creative Cloud (Photoshop, Illustrator)
At Potomac Health Foundation, I led a comprehensive brand refresh to align their visual identity with their mission of advancing health equity. From designing a modern, approachable logo to building a cohesive presentation deck template, I created tools that enhanced both clarity and professionalism. Through intentional design choices and user-friendly branding, I helped the foundation communicate its values more effectively across digital and print touchpoints. In addition to this, I also created a playful and modern coffee hour template that will be reused as needed.

Texas Deen Intensive

Tools: Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
At Texas Deen Intensive, I co-led the design of the conference logo for this year’s event, ensuring it reflected the organization’s values and theme. In addition to the logo, I created email marketing graphics, social media posts, and a custom sweatshirt design—all consistent with the established design system. My work helped enhance the event’s visual identity, contributing to a cohesive and engaging experience across various platforms and materials.

Digital Email Campaign Posters

Tools: Figma, Canva
For the Digital Email Campaign Posters, I crafted visually engaging graphics that aligned with community values and event themes—ranging from spiritual reflections to social gatherings. Each design prioritized clarity and warmth, balancing aesthetic appeal with informative content to increase engagement and attendance. These posters were optimized for email and mobile viewing, ensuring accessibility and consistency across platforms while reinforcing a strong sense of connection and identity within the community.

ICGA Funeral Services

Tools: Adobe Creative Cloud (Photoshop, InDesign)
I designed a heartfelt and practical brochure to guide our community through the inevitable reality of death, featuring custom-drawn illustrations to demystify Janazah prayer steps and clear, step-by-step instructions on preparation, immediate actions, and available resources—offering clarity and support during life’s most challenging moments.

"Arafa was AMAZING!! Very detailed, professional, quick in production. I was very pleased to work with her!"

Johana O.

Grant and Operation Assistant
Potomac Health Foundation

Get in touch

Thank you for your interest in my work! Feel free to fill out this form or send a message to aahmadesigns@gmail.com!
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